Selected work

A custom Shopify storefront for Mama Yu

In-house art direction and frontend design wrapped around Shopify commerce, editorial product storytelling, reviews, recipes, stockists and a brand film.

A custom Shopify storefront for Mama Yu
Mama Yu · Project notes

The brief

Present the food brand through its products, recipes and visual identity while providing an online shopping experience. The published project combines art direction, frontend design and Shopify commerce.

What the site brings together

The storefront brings together product storytelling, reviews through Judge.me, recipes, stockist information and a brand film. Shopify provides the commerce foundation beneath the custom presentation.

What visitors can do

Visitors can explore the products, read reviews and recipes, find stockists and continue into shopping from the same brand website. This project demonstrates how brand content and a Shopify-backed shop can be designed together.

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